You've most likely heard the phrase "recruiting is marketing" — which is definitely easier said than done. This concept is crucial to the evolving nature of the job market. You represent your organization when interacting with candidates, so it's important that you are delivering the right message at the right time to help move your prospects from passive job seekers to active candidates. During this power-packed session, Kimberly Kasper will help you find your rhythm as a marketer in order to attract the best person for the job.
Key lessons from this presentation include:
- Changes in the job market and how to adapt to them.
- Recruiting funnel defined — how to build your recruiting funnel.
- Measurement and optimization — how to measure and optimize your recruiting funnel over time.